12 Buzzwords You’ll Hear in 2013


Buzz-bee

What buzzwords will have workers buzzing in 2013? Only time will tell, but to help,BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year.

  1. Advertainment — "Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in."
  2. Phablets — A mixture of a smartphone and tablet.
  3. Growth hacker — "A role that replaces traditional marketing roles in fast-growing businesses."
  4. Social learning — "An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
  5. Alphanista — "Successful women in powerful positions having it all."
  6. Acqui-hire — "A blend of acquired and hired."
  7. Return on involvement — A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot."
  8. Inventreprenuers — "An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."
  9. Twinternship — "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook."
  10. Wantrepreneur — Someone who hasn’t "taken all the steps necessary to take the leap" intoentrepreneurship.
  11. Minergy — Someone who uses "minimal energy to get the task accomplished."
  12. Tri-ti-tasking — "Doing three things at once."

Buzzword definitions from Barry Krause of Suite Partners; Frank Philips of InfoVision; Robert Moore of RJMetrics; Liz Jayanti of Shrewd HR; Elle Kaplan of Lexion Capital Management; Charley Polachi of Polachi Access Executive Search; Linda Duke of Duke Marketing; Samuella Becker of TigressPR; Eileen Schlesie of SleeveShirt Consulting; and Joel Gross of Coalition Technologies.

Photo courtesy of Flickr, aussiegall

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